Paula Goldstein


Paula Goldstein Di Principe is creative director and founder of


After stumbling onto a course at London College of Fashion as a 17-year-old from Essex, she started her career at the British magazine Dazed & Confused aged 20. Paula’s seemingly accidental career choice became an all-consuming passion for the world of magazines. Having started out just as the publishing world was moving online, she naturally created a niche in working with digital editorial and creative projects for new media. On leaving Dazed she helped launched POST, the first fashion magazine exclusively for the iPad, and set up Purple magazine’s online platform when she was 23.


She currently works as consultant Creative Director for several fashion labels and as a contributing editor for Purple, with a travel column for Harper’s US online, as well being as Editor in Chief for her recently launched passion project, – an online place for telling stories from all over the world, focused on personal and intimate memories and experiences.